NIO

数据分析与用户研究-专家

NIO  •  Onsite  •  3 hours ago
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Job Description

数据分析与用户研究-专家
北京
社招
全职
产品
本科及以上
3-5 年
职位描述
工作职责
1.目标制定和跟踪:参与业务目标及关键过程指标的制定,对目标达成和运营过程进行跟踪和管理。
2.数据指标体系梳理:梳理订阅业务数据指标体系并完成相应报表,包括订阅全链路数据( 触达 - 试用 - 订阅 - 使用 - 续约 - 流失 )、用户分层转化数据、App/车机/FL等渠道数据、使用率数据等。
3.数据分析和建模:基于业务需求,建立用户分层模型、订阅转化预测模型、流失预警模型,精准识别高价值潜在用户与高流失风险用户等。
4.策略效果评估:对运营策略进行评估,包括订阅套餐的 ROI、活动效果、功能使用效率等。
5.数据相关的运营工作:对接财务和项目等相关部门,主动驱动在数据层面的拉齐工作。
职位要求
职位要求:
1.数据基本功过硬,具备较强的数据分析、挖掘和建模相关能力。
2.具备一定的业务视角,能够主动理解业务逻辑,从数据层面主动产出价值。
3.具备较强的对外沟通、主动驱动和协同能力。
4.3年以上互联网公司数据分析相关工作经验,对汽车和智能辅助驾驶感兴趣优先。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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