iQIYI.com

海外会员策略 - 内容/经营策略方向

iQIYI.com  •  Onsite  •  9 hours ago
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Job Description

海外会员策略 - 内容/经营策略方向
北京
社招
全职
运营 - 产品运营
职位 ID:A247628
职位描述
- 基于各市场用户的文化背景和审美偏好,预估会员拉新、留存及收入潜力,为版权采购、内容定级提供数据与策略支撑;
- 与内容排播和本地团队紧密配合,制定头部内容的会员变现路径(包括但不限于加更礼等创新模式),实现单内容的收入最大化;
- 负责海外大盘会员收入目标的制定与拆解,结合各市场内容供给和竞品态势,追踪目标达成进度并灵活调整经营策略;
- 主导开展海外各市场用户调研,深度挖掘目标人群的画像、付费动因、内容偏好及流失痛点;持续监控行业动态及宏观市场变化,为策略迭代提供坚实的洞察支撑。
职位要求
- 本科及以上学历,1-3年流媒体、泛娱乐内容平台或互联网商业化策略经验,具有出海业务经验,或具备一线互联网大厂战略分析/商业分析经验者优先;
- 具备极强的内容直觉,深度理解海外本土的文化背景与内容消费圈层,熟悉内容排播逻辑及创新变现玩法;
- 对会员订阅的商业模式及消费者价格敏感度有深刻理解,具备优秀的数据拆解与经营分析能力;
- 熟练使用AI相关工具,具备AI Agent搭建与日常工作提效经验者优先;
- 英语可作为工作语言。
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iQIYI.com

About iQIYI.com

Launched on April 22, 2010, iQIYI is known for its high standards for quality, as well as its youthful and stylish branding. iQIYI has since achieved worldwide popularity and built up a massive userbase, allowing the company to constantly innovate across all areas of its business: technology, content, marketing and product development.

iQIYI listed on NASDAQ on March 29, 2018, with the ticker symbol of “IQ”. The company’s comprehensive entertainment ecosystem provides users with services such as e-commerce, comics, literature, online games, ticket sales and short videos. We have a diversified business model, and are leading power in China’s online video industry.

Vision

To Be a Great Tech-based Entertainment Company

Brand Keywords

Quality Youth Style

Corporate Culture

Think Simple & Act Direct

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
北京市, CN
Year Founded
2010
Website
iqiyi.com
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