Infold Games

品牌营销策划-恋与深空

Infold Games  •  Onsite  •  1 day ago
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Job Description

品牌营销策划-恋与深空
上海
全职
市场运营类
职位描述
1、负责乙女向手游项目的营销创意策划工作,包括市场策略、内容创意、具体执行及效果复盘,为营销目标及结果负责;
2、理解游戏内容及用户喜好,积极探索有效且有新意的营销打法,包括且不限于品牌素材、营销事件、联动等,在保证用户喜好度和口碑的前提下声量最大化;
3、参与产品的内容生态建设工作,策划传播话题,输出文案及传播素材,共同完成各平台的内容出圈目标;
4、整合各块资源,协调组内及跨部门共同完成项目,对全局和细节进行把控,并对各类突发问题进行及时应对。
职位要求
1、本科以上学历,3年及以上游戏项目营销经验;
2、审美能力好、写作能力强,有优秀的素材创意能力和落地推广能力;
3、微博、小红书、抖音、b站等主流平台重度用户,对市场趋势与流行文化有高敏锐度和洞察能力;
4、热爱游戏,女性向游戏资深玩家优先,乐于创造美好且有趣的事情!
投递
Infold Games

About Infold Games

Infold Games is a new international business brand launched by Papergames aiming for global expansion. Established in August 2022, Infold Games has achieved remarkable success globally across multiple countries and regions with its latest installment in the Love Series, "Love and Deep Space," which has been in open beta since January 18, 2024. In May 2024, "Infinity Nikki" conducted offline closed beta tests in North America and Japan, receiving praise from both players and media. At the May 2024 Sony State of Play, Infold Games debuted their new game "Ballad Of Antara," garnering significant attention from both media and players. Meanwhile, Infinity Nikki also made an appearance at Sony State of Play, unveiling a brand new trailer that received widespread acclaim.

Industry
Unknown
Company Size
201-500 employees
Headquarters
Singapore, SG
Year Founded
Unknown
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