Infold Games

游戏发行经理-女性向方向

Infold Games  •  Onsite  •  1 day ago
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Job Description

游戏发行经理-女性向方向
上海
全职
市场运营类
职位描述
1、买量投放:负责女性向游戏的效果广告投放,独立完成巨量引擎、广点通等主流平台账户搭建、日常盯盘与调优,对新增量级和ROI负责;
2、素材策略:主导创意方向,洞察女性玩家审美偏好与情感诉求,捕捉泛娱乐热点,协同设计/视频团队产出高转化素材;
3、发行统筹:制定发行策略与预算,评估产品发行价值,从立项到上线全周期跟进,推动版本排期与调优迭代。
职位要求
1、3年以上游戏买量经验,有游戏成功发行案例(至少1-2款),有女性向游戏投放经验者优先;
2、精通巨量引擎、广点通竞价逻辑,有直播买量或达人营销经验加分;
3、强数据敏感度,深刻理解女性用户消费与付费逻辑,能捕捉行业趋势与竞品动态;
4、热爱女性向游戏,对产品和玩家有独到理解;
5、有完整的0-1游戏项目经验(日耗峰值过百万者优先)。
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Infold Games

About Infold Games

Infold Games is a new international business brand launched by Papergames aiming for global expansion. Established in August 2022, Infold Games has achieved remarkable success globally across multiple countries and regions with its latest installment in the Love Series, "Love and Deep Space," which has been in open beta since January 18, 2024. In May 2024, "Infinity Nikki" conducted offline closed beta tests in North America and Japan, receiving praise from both players and media. At the May 2024 Sony State of Play, Infold Games debuted their new game "Ballad Of Antara," garnering significant attention from both media and players. Meanwhile, Infinity Nikki also made an appearance at Sony State of Play, unveiling a brand new trailer that received widespread acclaim.

Industry
Unknown
Company Size
201-500 employees
Headquarters
Singapore, SG
Year Founded
Unknown
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