Infold Games

欧美品牌营销-无限暖暖

Infold Games  •  Onsite  •  1 day ago
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Job Description

欧美品牌营销-无限暖暖
上海
全职
市场运营类
职位描述
1、负责版本节点(含前瞻直播)的核心营销素材制作与创意输出,包括KV、短视频、直播物料及传播文案,围绕剧情、玩法与世界观提炼卖点,提升传播力与用户转化;
2、主导海外市场素材本地化与创意优化,对文案、视觉及视频进行文化适配与二次创作,确保符合欧美用户偏好,并持续优化素材表现(CTR/CVR);
3、支持外部渠道增长与投放素材策略,面向广告平台及社媒/KOL渠道,输出差异化素材方案与内容结构,结合数据复盘迭代提升获客效率;
4、负责商店页及渠道素材优化(ASO),包括App Store、Google Play等平台,通过数据分析与测试持续提升转化与品牌一致性;
5、协同项目与内容分发,放大版本传播效果,推进营销活动及H5项目落地,并支持TikTok、YouTube、Twitch等渠道内容传播。
职位要求
1、本科及以上学历,拥有2年以上游戏海外推广经验,熟悉欧美市场者优先;
2、热爱游戏,对女性向/开放世界/二次元品类有深刻理解,尤其熟悉女性向产品与用户生态;
3、具备出色的创意策划与数据思维能力,有成功案例者优先;熟悉商务谈判、项目管理全流程,能以结果为导向驱动项目;
4、逻辑清晰,判断力与抗压能力强,善于解决问题与风险把控,具备高度的自驱力与创新意识;
5、熟练使用设计工具(如Canva、PS/Figma等)及数据分析工具,具备基础创意策划能力。
投递
Infold Games

About Infold Games

Infold Games is a new international business brand launched by Papergames aiming for global expansion. Established in August 2022, Infold Games has achieved remarkable success globally across multiple countries and regions with its latest installment in the Love Series, "Love and Deep Space," which has been in open beta since January 18, 2024. In May 2024, "Infinity Nikki" conducted offline closed beta tests in North America and Japan, receiving praise from both players and media. At the May 2024 Sony State of Play, Infold Games debuted their new game "Ballad Of Antara," garnering significant attention from both media and players. Meanwhile, Infinity Nikki also made an appearance at Sony State of Play, unveiling a brand new trailer that received widespread acclaim.

Industry
Unknown
Company Size
201-500 employees
Headquarters
Singapore, SG
Year Founded
Unknown
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