Infold Games

资深广告投放/买量-闪耀暖暖

Infold Games  •  Onsite  •  1 day ago
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Job Description

资深广告投放/买量-闪耀暖暖
上海
全职
市场运营类
职位描述
1、负责女性向游戏在国内市场的效果广告投放,根据产品受众特点制定精准的推广策略,对产品新增量级负责;
2、精通各大主流媒体的投放逻辑(如巨量引擎、广点通),并熟悉女性向高潜渠道(如小红书、B站等)的流量玩法,独立完成账户搭建、日常盯盘、数据监控与调优;
3、主导素材创意策略,深入洞察女性玩家的心理诉求与审美偏好,能敏锐捕捉泛娱乐热点(如热门网文风向、时尚流行等),与设计和视频团队高效协同,产出高点击、高转化、低成本的爆款创意素材;
4、深度参与产品全生命周期,从早期内部测试到正式上线运营,提供买量侧的市场反馈,反哺产品研发与商业化策略;
5、定期进行数据复盘与市场调研,总结投放目标达成效果,沉淀女性向及小游戏品类的投放方法论,赋能团队并优化公司整体投放策略。
职位要求
1、4年以上游戏行业买量经验,必须有女性向游戏或小游戏成功投放经验(个人曾操盘日消耗峰值过百万者优先考虑);
2、熟练掌握巨量引擎、广点通等主流平台的底层算法与竞价模式,具备直播买量、达人营销(如星图、蒲公英)经验者加分;
3、具备极强的数据敏感度与受众洞察力,能深刻理解女性用户的消费习惯,对行业信息、竞品动态及流量新玩法保持高度敏锐;
4、热爱游戏,对自己体验过的游戏产品有独到且深度的理解,了解女性向玩家的情感诉求与付费逻辑;
5、具备强烈的目标导向和自驱力,拒绝自我设限,能从多维度(如素材突破、渠道拓展、精细化运营)寻找业务突破点和增长点。
投递
Infold Games

About Infold Games

Infold Games is a new international business brand launched by Papergames aiming for global expansion. Established in August 2022, Infold Games has achieved remarkable success globally across multiple countries and regions with its latest installment in the Love Series, "Love and Deep Space," which has been in open beta since January 18, 2024. In May 2024, "Infinity Nikki" conducted offline closed beta tests in North America and Japan, receiving praise from both players and media. At the May 2024 Sony State of Play, Infold Games debuted their new game "Ballad Of Antara," garnering significant attention from both media and players. Meanwhile, Infinity Nikki also made an appearance at Sony State of Play, unveiling a brand new trailer that received widespread acclaim.

Industry
Unknown
Company Size
201-500 employees
Headquarters
Singapore, SG
Year Founded
Unknown
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