Xiaomi Technology

小米汽车-产品市场-产品传播经理

Xiaomi Technology  •  Onsite  •  7 days ago
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Job Description

小米汽车-产品市场-产品传播经理北京社招全职职位 ID:U7430职位描述1. 负责制定牵引小米汽车产品传播策略,并推动落地;
2. 结合市场营销目标,负责小米汽车产品传播方案、卖点策划等传播策略;如性能、智能、续航充电等重点产品传播板块;
3. 可独立完成将传播策划在新媒体,垂直媒体等外围内容平台细化落地,完成传播策划的闭环;
4. 负责产品口碑及舆情监测,提供产品舆情应对方案。职位要求1. 本科及以上学历,至少3年以上汽车领域传播经验,有充足扎实的汽车知识储备;
2. 有智能驾驶、智能座舱、性能评测、三电系统领域产品公关传播相关工作经验;
3. 有完整的产品传播经验案例,参与过全生命周期的产品传播及传播成果,有紧跟市场变化的传播思路;
4. 有清晰的用户思维及传播方法论,有一定的媒体资源及媒介沟通能力。 投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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