Xiaomi Technology

小米汽车-产品市场-产品营销经理

Xiaomi Technology  •  Onsite  •  8 days ago
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Job Description

小米汽车-产品市场-产品营销经理北京社招全职职位 ID:Z2603职位描述1. 与产品开发团队合作:与产品开发团队紧密合作,了解产品的特点、功能和竞争优势,并提供市场需求和用户反馈,以确保产品的市场适应性和竞争力;
2. 制定产品市场策略:通过市场调研、竞争分析和消费者洞察,制定产品的市场定位、目标市场和营销策略,以确保产品在市场上的竞争力和成功推广;
3. 市场调研和分析:定期进行市场调研,跟踪市场趋势和竞争对手的动态,收集和分析消费者反馈和市场数据,以为产品改进和市场战略调整提供决策依据;
4. 销售支持:为销售团队提供市场支持和培训,包括制定销售工具、产品演示和销售策略,帮助销售团队实现销售目标;
5. 市场推广效果评估:跟踪市场推广活动的效果和ROI,评估市场活动的有效性,并提出改进建议,以优化市场推广策略和预算分配。职位要求1. 本科及以上学历,3年以上市场营销或传播相关工作经验;
2. 有三电系统,智能化(智驾,智舱)方向的产品营销经验;
3. 有充足且专业性的汽车知识储备,熟知技术趋势,行业状态及用户需求;
4. 能够提供产品营销策略,及趋势变化的应变能力。 投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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