Xiaomi Technology

小米汽车-用户运营-浙江

Xiaomi Technology  •  Onsite  •  8 days ago
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Job Description

小米汽车-用户运营-浙江杭州社招全职职位 ID:A187977A职位描述总部车主运营策略的区域协同落地,车主活动的区域操盘手,区域车主关系的深度运营者
【总部策略承接】:基于全年用户运营目标和策略,拆解到省分,并进行规划统筹
形成全国一盘棋的统一行动和因地制宜的差异化执行
每月总结目标达成进度,并归纳总结优秀案例
【门店活动管理】:基于整体规划,保证相关门店按时按质量的活动落地
制定详细的门店执行SOP,建立执行检查机制
收集一线反馈,形成一手洞察
【区域传播对接】:整合区域和门店传播资源,落实项目传播策略,实现传播效果最大化
结合主题活动规划,策划传播和传播排期
拉通本区域传播资源,落地传播规划
传播效果根据和数据整体复盘
【用户关系运营】:通过活动挖掘优质用户(会长/KOC),做好用户信息管理,维持用户关系
本地有传播车主挖掘和信息维护
本地车友会的挖掘和会长建联
定期(节日和新品发布期)与优质用户维护关系
结合总部传播和舆情传播要求,跟进用户的内容生产和发布
职位要求1、本科及以上学历,市场营销、企业管理、传播学等相关专业优先。
2、具备 3年以上 用户运营、区域营销、活动管理或客户关系管理相关经验,有汽车、消费品或互联网行业背景者优先。
3、具备 跨区域、多门店项目协同落地经验,能够有效统筹总部策略与区域执行。
精通数据分析,能够独立完成目标进度追踪、案例总结及效果复盘报告,熟练使用Office办公软件。
4、具备优秀的活动策划与文案撰写能力,能独立产出活动方案及传播内容。
5、出色的沟通协调与跨部门协作能力,能够高效对接总部、区域、门店及外部合作伙伴。
6、强烈的结果导向和责任心,具备强大的推动力和解决问题的能力。
7、具备 “操盘手”思维,解决问题能力强,能适应多任务并行的工作环境,并能频繁出差深入一线。 投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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