Xiaomi Technology

国家市场营销经理-波哥大

Xiaomi Technology  •  Onsite  •  8 days ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

国家市场营销经理-波哥大波哥大社招全职职位 ID:A05713职位描述岗位职责
1. 负责哥伦比亚市场整体品牌与营销策略制定、落地执行,达成品牌声量、用户增长、渠道赋能等年度MKT指标,并管理市场团队。
2. 开展哥伦比亚本地市场调研、竞品分析、消费者洞察,输出本地化营销方案与预算管理。
3. 统筹哥伦比亚线上线下全渠道营销:社媒运营、KOL/KOC合作、线下展会、渠道促销、新品上市Campaign等。
4. 对接哥伦比亚本地代理商、经销商、销售团队,协同完成市场推广、终端形象、活动落地。
5. 负责哥伦比亚品牌本地化建设,统一品牌视觉与传播调性,提升品牌在当地的知名度与美誉度。
6. 管理本地营销供应商、媒体、红人资源,把控项目质量、效果与成本,提升营销ROI。
7. 监控营销数据(曝光、互动、引流、转化),定期复盘并优化市场策略。
8. 跨部门协同产品、销售、供应链、设计等团队,保障哥伦比亚市场项目高效推进。职位要求任职要求
1. 重点本科及以上学历,市场营销、广告等相关专业。
2. 5年及以上海外市场MKT相关经验,有哥伦比亚/拉美市场实操经验优先。
3. 语言能力:英语流利+西班牙流利(加分),英语可作为工作语言无障碍沟通。
4. 熟悉哥伦比亚本地媒体生态:Facebook、Instagram、TikTok、YouTube、本地门户、红人资源等。
5. 具备完整营销能力:策略策划、活动执行、内容传播、项目管理、预算管控、效果复盘。
6. 具备优秀的跨文化沟通、商务谈判、管理能力与执行力,能接受长期外派。
7. 有品牌出海、拉美消费电子行业经验优先。 投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
Social Media