BlueFocus

亿动-海外广告策划(游戏方向)

BlueFocus  •  Onsite  •  13 days ago
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Job Description

亿动-海外广告策划(游戏方向)上海全职文娱 / 广告 / 媒体 / 艺术职位描述职位要求:
1. 负责出海游戏品牌整合营销方案撰写,包括但不限于游戏品牌海外人群洞察、海外媒体平台应用策略(例如Meta,Google,TikTok,Snapchat,Twitter,Ins等)、品牌宣传推广包装、创意方案策划等;
2. 掌握各大媒介资源主要卖点,能准确匹配客户需求提供解决方案。根据游戏玩法和亮点总结推广和包装方向,并完成可落地的创意输出;
3. 对接游戏客户、内部及媒体侧销售、红人团队、创意素材团队等,统筹出海游戏方案产出;
4. 总结和梳理游戏品牌海外营销方法论,赋能内部团队。职位要求任职要求:
1. 广告公司经验或游戏公司经验,3年品牌策划经验,能独立完成游戏品牌整合营销方案撰写;
2. 本科学历以上,英语能作为工作语言(如有日语背景者更优);
3. 有创意,懂数据洞察,PPT小能手;
4. 出色的方案策划能力,统筹沟通能力,提案能力;
5. 承压能力强,积极主动,可接受多任务并行。 投递
BlueFocus

About BlueFocus

BlueFocus Communication Group (SZSE: 300058) is one of the world’s top marketing communications groups and China’s largest overseas marketing company, empowering businesses with AI-driven, intelligent operations. Founded in 1996 and publicly listed in 2010, BlueFocus recorded revenue exceeding USD 8.33 billion in 2024.

Headquartered in Beijing, we operate branches or offices in Shanghai, Hangzhou, Shenzhen, Guangzhou, Hong Kong, Singapore, Vietnam, Thailand, and Indonesia, with service networks across the United States, Canada, Japan, the Netherlands, Saudi Arabia, the UAE , Brazil, and beyond.

Guided by our “All-in AI + Globalization” strategy, BlueFocus has helped 100,000+ Chinese companies go global. We and our subsidiaries deliver full-funnel marketing solutions covering the entire marketing value chain and major global markets.

As a pioneer in AIGC and emerging experiences , we have launched: BlueAI Data Platform (industry-grade AI model), BlueX (overseas programmatic platform), and BlueTurbo (AI cloud-native growth engine). By infusing AI into content production, media buying, and creative intelligence, we unlock measurable, transformative value for clients worldwide.

Industry
Marketing & Advertising
Company Size
1,001-5,000 employees
Headquarters
Chaoyang District, CN
Year Founded
1996
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