NIO

资深用户研究-产品研究岗

NIO  •  Onsite  •  18 days ago
Expired
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Job Description

资深用户研究-产品研究岗上海社招全职产品本科及以上10 年以上职位描述1. 带领产品团队深入理解目标市场用户需求,对用户需求进行挖掘与提炼,并以量化手段验证需求合理性、覆盖度和优先级;
2. 输出研究车型的目标用户画像,明确核心购车需求、关键场景与产品制胜,为产品决策提供关键输入支持;
3. 产品定义开发迭代的全过程中,规划研究节点与资源,组织产品诊断研究,如造型设计诊断、上市前产品诊断等,为产品优化提供明确的方向和建议,确保产品在SUD后达到、甚至超越用户期待;
4. 产品上市后,获取上市后车主满意度反馈,市场口碑、用户使用行为数据等,支持产品体验的持续改进;
5. 针对专题性质的用研需求,能够灵活采用融合多元的研究手段,提供定制化的研究设计,并独立产出研究结论;
6. 与外部合作方建立良好的合作关系,有效管理,确保数据质量和交付及时性;
7. 具有独立撰写研究报告的能力,并能够面向管理层、内部相关业务团队及跨部门进行研究结果的传递。职位要求1. 心理学、社会学、人类学、统计学、计算机、车辆工程类等相关专业本科及以上学历;
2. 8年以上汽车行业消费者洞察、整车产品相关用户研究工作经验,有己方工作经验优先;
3. 有海外汽车市场研究经验的优先;
4. 热爱研究,熟悉各类用户研究方法,同时熟练掌握定性和定量研究方法,能独立开展访谈类田野工作;
5. 具有对数据敏锐洞察的能力,熟悉使用主流的数据分析工具(例如Excel、SPSS、Power BI/Datawind/Tableau等),掌握常规数据统计分析方法:回归、聚类、KANO等,具备可视化看板搭建能力的优先;
6. 优秀的沟通能力,执行力,自驱力;
7. 能熟练驾驶,有新能源汽车驾驶经验。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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