NIO

蔚来-车型整合营销(活动方向)-成都

NIO  •  Onsite  •  17 days ago
Expired
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Job Description

蔚来-车型整合营销(活动方向)-成都成都社招全职用户与服务本科及以上1-3 年职位描述1、基于区域品牌及车型营销整体发展目标,策划以品牌车型为主的市场整合营销活动,以提升车型在区域的影响力和体验量;
2、基于对目标市场和车型人群的洞察分析,能独立进行整合营销活动方案的撰写,联动公司传播、增长等团队业务,确保方案目标达成的统一性和有效性;
3、能独立进行车型活动的全流程执行,包括协同内部团队需求及对接供应商,对活动流程、物料、搭建、三方人员进行把控,在费效要求下,确保按时按质落地活动;
4、负责整合和拓展跨界资源,承接总部资源,挖掘区域异业、商圈等合作资源,赋能车型活动的落地;
5、负责个人业务下的项目管理,包括采购、财务、目标进度、费效管控等工作。职位要求1、本科及以上学历,广告学、市场营销等相关专业优先;3年以上活动相关从业经验,对汽车行业与智能汽车有基本认知;
2、优秀的市场人群洞察力及创意策划能力,关注营销事件热点和新场景活动体验,有参与过完整的整合营销案例优先;
3、良好的资源获取与对外沟通能力,基于业务需求,主动开展合作资源沟通,具有相关区域市场资源优先;
4、有较好的审美能力,能基于家庭市场用户诉求,进行活动流程及相关物料把控;
5、抗压能力及沟通能力强,具备高度责任感和团队合作精神。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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