NIO

校招-内容运营

NIO  •  Onsite  •  1 month ago
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Job Description

校招-内容运营上海校招正式用户与服务 - 市场与传播本科及以上2026届春季校园招聘项目职位 ID:A101499职位描述
1.协助部门负责人落地 NIO Life 产品在主流社媒、私域渠道的内容营销及达人种草相关策略,跟进执行细节并同步进度。
2.参与达人 / KOL/KOC 的初步筛选、信息整理、沟通对接及合作素材归档等基础工作,辅助搭建达人资源库。
3.配合团队完成种草内容的策划 brainstorm、素材收集、文案初稿撰写及内容发布执行,跟进内容效果反馈。
4.负责营销数据的日常统计、整理与初步分析,协助完成数据复盘、报告撰写等基础工作。
5. 协助完成种草项目的预算登记、流程跟进、跨部门协同等事务性工作,保障项目顺畅推进。
职位要求1. 本科及以上学历,广告、市场营销、新媒体、传播等相关专业优先,2025/2026 届应届生或 1 年以内相关实习经验者均可。
2. 重度使用抖音、小红书等主流社交平台,网感敏锐,熟悉平台内容生态与种草逻辑,对生活方式、品牌内容营销有浓厚兴趣。
3. 学习能力强,思维清晰,具备良好的文案撰写、沟通协调及执行力,做事细心负责。
4. 具备基础的数据敏感度,愿意从基础执行工作做起,有清晰的职业规划,渴望成长为社媒营销领域专业人才。
5. 有社媒运营、内容创作、达人对接相关实习经历,或自有社媒账号运营经验者优先。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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