CHAGEE

品牌策划 - 上海

CHAGEE  •  Onsite  •  2 months ago
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Job Description

品牌策划 - 上海上海营销族群集团总部招聘职位描述1. 从品牌心智出发,结合产品、门店、活动等需求进行内容概念、策略、创意、体验的提炼表达和策划工作,统筹跨部门协作项目并保证目标落地;
2. 从消费者行为习惯、行业趋势洞察,通过日常消费体验触点持续产出可达成目标的方法包括但不限于品牌跨界如IP联名/艺术家/创意空间等合作;
3. 深度挖掘东方文化,融合当下美学创作趋势与时代情绪,输出东方文学、美学等内容并转译为符合品牌言、象、意的内容资产沉淀。
职位要求1. 了解、认可霸王茶姬的产品与品牌理念,对东方文化有好奇心和求知欲以及自己的创意见解
2. 有审美且有美的兼容力、爱创作,具备艺术体验的转化思维
3. 有一定的数据分析能力,能够通过数据评估内容效果,为策略调整提供依据支持
4. 有活人感,日常有看展、阅读或音乐等兴趣,喜欢观察、分享生活中的趣事
5. 本科或以上学历,5年及以上的生活方式、新消费品牌、广告公司等创意工作经历(有成功品牌内容创意营销经验者可适当放宽部分条件) 投递
CHAGEE

About CHAGEE

CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.

As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.

Industry
Food & Beverage
Company Size
501-1,000 employees
Headquarters
Unknown
Year Founded
Unknown
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