BlueFocus

亿动-海外媒介策略

BlueFocus  •  Onsite  •  2 months ago
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Job Description

亿动-海外媒介策略上海全职文娱 / 广告 / 媒体 / 艺术职位描述1、制定并执行公司出海品牌广告的整体媒介策略,包括媒介组合规划、预算分配及节奏设计,确保传播效果最大化;
2、基于品牌定位、目标市场及受众洞察,输出整合营销传播方案,推动客户品牌增长与投放ROI提升;
3、分析广告数据及市场表现,定期提出优化建议,持续提升投放效率与转化效果;
4、深入研究海外主流媒体平台(Meta、Google、TikTok、YouTube、X等)及行业趋势,形成策略洞察与竞品分析;
5、负责团队管理与培养,指导成员完成策略方案及客户提案,提升团队整体专业能力与执行力。职位要求1、本科及以上学历,市场营销、广告、传播等相关专业优先;
2、5年以上媒介策略或数字营销经验,具备海外广告投放或品牌出海项目背景;
3、熟悉海外主要广告平台及媒介生态,具备整合营销策略规划与落地执行能力;
4、具备优秀的逻辑思维、数据分析、沟通与提案能力,能独立完成高质量策略方案;
5、有团队管理或项目带领经验,具备组织协调与人员培养能力,英语可作为工作语言。 投递
BlueFocus

About BlueFocus

BlueFocus Communication Group (SZSE: 300058) is one of the world’s top marketing communications groups and China’s largest overseas marketing company, empowering businesses with AI-driven, intelligent operations. Founded in 1996 and publicly listed in 2010, BlueFocus recorded revenue exceeding USD 8.33 billion in 2024.

Headquartered in Beijing, we operate branches or offices in Shanghai, Hangzhou, Shenzhen, Guangzhou, Hong Kong, Singapore, Vietnam, Thailand, and Indonesia, with service networks across the United States, Canada, Japan, the Netherlands, Saudi Arabia, the UAE , Brazil, and beyond.

Guided by our “All-in AI + Globalization” strategy, BlueFocus has helped 100,000+ Chinese companies go global. We and our subsidiaries deliver full-funnel marketing solutions covering the entire marketing value chain and major global markets.

As a pioneer in AIGC and emerging experiences , we have launched: BlueAI Data Platform (industry-grade AI model), BlueX (overseas programmatic platform), and BlueTurbo (AI cloud-native growth engine). By infusing AI into content production, media buying, and creative intelligence, we unlock measurable, transformative value for clients worldwide.

Industry
Marketing & Advertising
Company Size
1,001-5,000 employees
Headquarters
Chaoyang District, CN
Year Founded
1996
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