BlueFocus

媒介内容策划-深圳

BlueFocus  •  Onsite  •  2 months ago
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Job Description

媒介内容策划-深圳深圳全职文娱 / 广告 / 媒体 / 艺术职位描述职位描述:
1、了解游戏产品、抖音达人(koc、kol、大V)、抖音生态、巨量云图,需要制定创意方案,参与项目比稿&讲标;
2、对达人内容输出作品质把控,包括但不局限于图文稿件、视频脚本、事件规划等;
3、关注游戏行业和市场前沿趋势,熟悉游戏行业运作模式,了解平台业态和发展趋势,并沉淀思辨和见解;
4、与客戶保持日常沟通,准确理解客戶需求,梳理客戶Brief,精准拆解给内部团队&协同部门;
5、制定项目timeline、与媒介&执行同事合作,配置&汇总项目资源、把控项目整体节奏、具备及时处理突发情况的能力;
6、建立并维护客戶服务档案,包括不限于客戶Brief会议记录、工作周报、项目周报、结案、其他项目成果受;
7、参与媒体案例大赛、产出优质案例、形成可复用的方法论。
职位要求职位要求:
1、对广告、营销有热爱,有端正的工作态度、良好的沟通能力;
2、游戏爱好者:熟知市场热门游戏,对游戏玩法、玩家体验有洞察;
3、熟悉抖音、快手、B站、直播平台等阵地玩法,对于KOL运用有自己的理解与想法,有实际项目案例最佳;
4、对全网热点事件敏感度高,对未来热点拥有一定的预估性。熟悉“梗”文化,懂得如何“传梗”与“造梗”;
5、2年以上游戏、互联网行业品牌策划、营销策划工作经验,有内容营销经验者优先;
6、对于PPT具备审美力和呈现能力。
7、大学本科以上学历,广告学、传播学相关专业更佳。 投递
BlueFocus

About BlueFocus

BlueFocus Communication Group (SZSE: 300058) is one of the world’s top marketing communications groups and China’s largest overseas marketing company, empowering businesses with AI-driven, intelligent operations. Founded in 1996 and publicly listed in 2010, BlueFocus recorded revenue exceeding USD 8.33 billion in 2024.

Headquartered in Beijing, we operate branches or offices in Shanghai, Hangzhou, Shenzhen, Guangzhou, Hong Kong, Singapore, Vietnam, Thailand, and Indonesia, with service networks across the United States, Canada, Japan, the Netherlands, Saudi Arabia, the UAE , Brazil, and beyond.

Guided by our “All-in AI + Globalization” strategy, BlueFocus has helped 100,000+ Chinese companies go global. We and our subsidiaries deliver full-funnel marketing solutions covering the entire marketing value chain and major global markets.

As a pioneer in AIGC and emerging experiences , we have launched: BlueAI Data Platform (industry-grade AI model), BlueX (overseas programmatic platform), and BlueTurbo (AI cloud-native growth engine). By infusing AI into content production, media buying, and creative intelligence, we unlock measurable, transformative value for clients worldwide.

Industry
Marketing & Advertising
Company Size
1,001-5,000 employees
Headquarters
Chaoyang District, CN
Year Founded
1996
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