NIO

校招-车商城产品运营

NIO  •  Onsite  •  3 months ago
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Job Description

校招-车商城产品运营上海校招正式产品 - 产品经理本科及以上2026届春季校园招聘项目职位 ID:A248084职位描述市场洞察与用户研究:
负责重点附件产品的核心数据监控,定期整理分析销量表现、产品渗透率等关键数据,负责产品上线后的数据追踪,快速验证市场反馈,并协助将信息反馈给对应职能团队;
运用Excel、SQL及Power BI等工具,搭建附件产品数据看板;
追踪新能源附件、精品市场趋势及竞品动态(如:理想、特斯拉等主机厂附件及第三方市场附件产品),定期输出包含数据支撑的市场分析报告,为附件产品策略和研发提供依据;
协助调研分析用户需求与使用场景,重点关注新能源车主在出行、智能体验等领域的消费偏好;
参与附件开发的全流程管理,配合完成从产品定义、立项开发到最终上线的拉通及协调工作,跟进项目关键节点,确保产品按时交付。职位要求任职要求:
2026届本科及以上学历应届毕业生,专业不限。统计学、信息管理与信息系统、车辆工程、市场营销等相关专业优先;
具备较强的数据分析能力,精通Excel,熟练掌握SQL,熟悉Power BI等可视化工具,能够独立完成数据提取、分析及看板搭建;
逻辑思维清晰,具备良好的书面表达能力和沟通协调能力,能够独立完成数据分析及项目文档的撰写。
能够站在车主视角思考问题,对“好产品”有独到的见解和审美判断;
具备自驱力,学习能力强,能够快速适应快节奏工作氛围,遇到问题主动寻找解决方案,而非被动等待指令;
对新能源汽车后市场、改装、精品附件有浓厚兴趣,关注行业动态。
若你符合以下要求,可能成为加分项:
有电商/互联网公司数据运营、数据分析实习经验;
拥有驾照,对汽车改装/精品附件有实际购买或使用经验,能站在用户视角提出真实痛点;
能够熟练使用Python(Pandas/NumPy)进行数据处理,或掌握基础爬虫技能者。 投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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