Anker Innovations LTD

品牌设计主责--海外区域

Anker Innovations LTD  •  Shenzhen, CN (Onsite)  •  5 months ago
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Job Description

品牌设计主责--海外区域深圳社招全职互联网 / 电子 / 网游职位描述使命
守护并发展Anker Innovation的全球叙事,使其在所有区域文化中保持统一且富有共鸣。
主要职责
1.领导欧洲/中东/亚太/拉美等全球各区域的MarCom内容策略与创意开发,确保核心叙事一致、表达本地化精准;
2.制定并维护全球内容设计标准(语调、视觉、体验),主持每季度 Design Review;
3. 与 Product Marketing、Retail、Online Store、Services、PR及各区域团队深度协作,确保360°营销活动一致性;
4.管理跨时区创意团队,提供指导、辅导与绩效反馈,建立人才梯队;
5.运用数据洞察(brand health、engagement、ROMI)优化创意与媒介投放决策;
6.作为品牌声音代言人,代表MarCom向C-Level简报创意方向及业务成效;职位要求本科及以上学历,设计、传播、市场或相关专业;
8+年国际顶级品牌创意/内容领导经验,至少操盘过3次跨区区域、全渠道的大型产品发布(优先科技/奢侈品/
娱乐行业);
具备将"讲故事"与"商业结果"结合的成熟案例;对像素级细节与KPI同同样敏感;
流利的中英双语;深入的多文化洞察,能在对话中切换叙事视角角;
证明过的教练式领导力:激励并发展资深设计师、文案、影像与与互动团队;
熟练掌握AIGC、AdobeCC与Figma;
能在高速、模糊、deadline密集的环境下坚持"InsanelyGreat"标准; 投递
Anker Innovations LTD

About Anker Innovations LTD

Anker was founded by Steven Yang in 2011 with the simple mission of helping consumers charge everything, faster. Today, Anker is the global leader in consumer charging, and one of the world’s most popular developers of audio/video electronics, home appliances, smart security solutions, and more.

Fraud Alert: Anker Innovations is aware of fraudulent job offers being made by individuals impersonating our recruiters. Please be advised: Anker will NEVER ask for payment or bank details during the hiring process. All official communication will come from an @anker.com or @anker-in.com @anker.io email address. If you are unsure, please contact us through our official email recruitingfraud@anker.com.

Industry
Hardware & Semiconductors
Company Size
1,001-5,000 employees
Headquarters
Bellevue, WA
Year Founded
Unknown
Website
anker.com
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